MKT2280 Prin Market ABAC (Review+Summaries)

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 What do we study? : Basic Marketing; such as types of market, selling approach, consumer behaviour, marketing process, advertisement, etc.

Difficulty Level : Easy up to Medium (You need to really understand and be able to interpret graphs.)

Is there any calculation/report/presentation/quiz part? : 
- Yes, there are calculations, but easy ( Variable costs, sales, discount, marking up, expected return).
- Yes, you need to do a report about your virtual marketing plan to launch an international brand in Thailand; STP process, marketing strategies, 4 P's.
- Yes, the presentation of your report at the end of the semester.
- Yes, 2 quizzes. (The first half of the chapters you study for midterm and final exam)

Exam Pattern : Multiple Choices for midterm and final exam, also for quizzes

Recommended Lecturers : A. Tanvir(Lecture the best), A. Ananya(both), A. Jitlada(both), Porameth(both)

How to get "A" : It is not hard to get A. The lessons are pretty easy to understand and memorize. It is just the report that you need to put enough effort to analyze and present.


MIDTERM :

  1. Summary (Credit to Lallabell) ->    https://drive.google.com/file/d/1PfEh5m1r0NShndQLb7seR64Lqir-1obU/view?usp=sharing

FINAL :

  1. Summary (Credit to Lallabell) ->   https://drive.google.com/file/d/1M82wEVDdXULh0Giyi81wSSWtqQznFgFQ/view?usp=sharing

Remark 1 : These study materials were created few semesters ago, so their contents may partially not be the same as what you are studying.

Remark 2 : The summaries are not my own; I just posted them in order to help all ABAC student fellows with their study. If the lecture summary owners feel uncomfortable with providing the summaries on this website, please kindly inform by commenting below or send the e-mail to "neirdoneirdo@gmail.com" and I will delete them asap.

#MKT2280 Principles of Marketing ABAC
#MKT2280 Prin Market ABAC

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