What do we study? : Basic Marketing; such as types of market, selling approach, consumer behaviour, marketing process, advertisement, etc. Difficulty Level : Easy up to Medium (You need to really understand and be able to interpret graphs.) Is there any calculation/report/presentation/quiz part? : - Yes, there are calculations, but easy ( Variable costs, sales, discount, marking up, expected return). - Yes, you need to do a report about your virtual marketing plan to launch an international brand in Thailand; STP process, marketing strategies, 4 P's. - Yes, the presentation of your report at the end of the semester. - Yes, 2 quizzes. (The first half of the chapters you study for midterm and final exam) Exam Pattern : Multiple Choices for midterm and final exam, also for quizzes Recommended Lecturers : A. Tanvir(Lecture the best), A. Ananya(both), A. Jitlada(both), Porameth(both) How to get " A " : It ...